Web Design

The problem isn't just the ugly website

It's the fragile technical chain that makes it slow, anonymous and impossible to manage.

• 01

  Zero real contacts

  The site exists, but doesn't produce inquiries. Vague pages, hidden forms, interchangeable copy and no serious tracking. You don't even know where the path breaks.

• 02

  Already-seen template

  Same structure, same icons, same tone as the competitor. Change the logo, the copy effect remains. A serious business can't show up with a mask taken off the shelf.

• 03

  Agency disappeared

  Everyone present at launch. After, nobody replies. The site hangs between hosting, plugins, updates, credentials and vague responsibilities. When something breaks, the bouncing-around starts.

1. 01

   Design without templates

   No bought theme with color tweaks delivered as a project. The layout starts from content, from the type of customer who has to understand what you do, and from the actions the website needs to make easy.

2. 02

   Mobile-first development

   The website is built first for real screens, not desktop screenshots. Navigation, copy, forms, images and buttons get tested on mobile, tablet and desktop before going live.

3. 03

   WordPress or custom

   WordPress when you need content autonomy and a familiar way to manage the site. Astro or Next.js when you need performance, technical control and fewer dependencies. The choice isn't decided by current fashion.

4. 04

   Base technical SEO

   I configure sitemap, robots, metadata, essential schema, necessary redirects and a readable structure. I don't promise Google magic: I remove the technical errors that prevent the site from being read properly.

5. 05

   GDPR and tracking

   Cookies, privacy, Analytics and Search Console get configured with judgment. No banners copied poorly, scripts pasted everywhere, or tracking active before consent when it shouldn't be.

6. 06

   One-year support

   After launch you stay covered for technical interventions, small adjustments, checks and ordinary problems. You don't end up in the classic void between designer, hosting, developer and someone who stopped replying.

1. 01

   Discovery call

   30 free minutes to understand the real need. I listen, ask questions, take notes. No cold quotes: I need to know what you're actually building first.

2. 02

   Quote

   Flat fee with clear scope, timeline and costs. No surprises: if something falls out of scope I tell you upfront, not when the invoice lands.

3. 03

   Design / Strategy

   Wireframes, moodboard or audit with action plan — depends on the service. You see the direction before any code or content gets touched.

4. 04

   Build

   Development, technical work or operational execution. Agreed check-ins along the way, none of that "let's sync end of month".

5. 05

   Launch & follow-up

   Go-live + 30 days of assistance included. Documentation, training if needed, and an open door for the small things later.

• 01

  SEO & Visibility

  If the site is clean but Google doesn't read it, the problem stays outside design.

• 02

  Performance & Core Web Vitals

  Pretty but slow is invisible. LCP, CLS, INP in line or Google penalizes.

• 03

  Web Development

  For dashboards, client areas and custom flows, web design alone isn't enough.

• The questions I hear all the time.

• My site is old: should I rebuild it or fix it?+

  Depends on what's underneath. If the site has clear structure, recoverable content and a decent technical base, you can intervene without throwing everything out. If instead it's a theme full of plugins, slow, fragile and untracked, rebuilding is often cleaner. We assess the real state first, not the calendar age.

  Better WordPress or custom development?+

  WordPress fits when you want to update pages, articles and content autonomously with a familiar interface. Custom development makes sense when you want more speed, fewer useless components and greater technical control. There's no universal choice: there's the right context. The rest is meeting-room religion.

  Will the site be editable after delivery?+

  Yes, but with different criteria depending on the chosen technology. In WordPress you can manage content and predefined sections. In a custom site, changes pass through a more controlled structure, often more stable. The goal is to avoid chaos: total freedom without rules becomes technical debt.

  Do you also handle domain, hosting and email?+

  I can coordinate domain, hosting, DNS and technical aspects connected to the site. If the current situation is a mosaic of providers, lost access and panels never seen, we put things in order before launch. Slow shared hosting and opaque configurations aren't details: they're problems that always come back.

  Is SEO included in the work on the site?+

  The base technical part is included: correct structure, metadata, sitemap, robots, essential schema, performance and Search Console connection. It's not an ongoing SEO campaign and doesn't promise guaranteed positions. It puts the site in the right conditions to be read, indexed and monitored.

  What happens after the site goes online?+

  After launch I check forms, tracking, indexing, technical errors and details that often only emerge online. A year of technical support is included to avoid the classic post-publication abandonment. The site doesn't get launched and left there like a forgotten zip file. End of story.