Servizio · SEO & Visibility
SEO & Visibility
A site can be online, nice to look at and completely invisible. It happens when technical SEO, content and local presence get split between agencies, random plugins, shared hosting and reports full of useless graphs.
Here we start from facts: Core Web Vitals, crawlability, indexing, Search Console, content, Google Business Profile, citations and reviews. Then we put things in order: pages readable by Google, correct schema markup, sector-specific editorial plan and monthly monitoring that says what's going up, what's standing still, and why.
No televendor promises about page one. Just trackable work on what's preventing the site from being found. Period.
01 — Awareness
Organic traffic doesn't disappear by chance
Usually it gets choked by neglected tech, weak content and half-built local presence.
- 01
Invisible site
The site exists, but Google reads it badly or doesn't consider it relevant. Slow pages, confused structure, copied content and dirty indexing block traffic before keywords even matter.
- 02
Reports without proof
Colorful graphs, English words and no clear decision. If the report doesn't connect activities, data and impact, it's not driving SEO: it's filling a meeting.
- 03
Abandoned local
Google Business not updated, frozen reviews, addresses written different ways and directories left to chance. For who works on the territory, this neglect costs visibility every day.
02 — What you get
6 features- 01
Technical SEO audit
Analysis of Core Web Vitals, crawl, indexing, sitemap, robots, redirects, canonicals, server errors and slow templates. First we discover where Google gets stuck, then we decide what to fix.
- 02
Keywords and content
Keyword research connected to the industry, not to the fantasy of the month. We build a content plan with clear priorities: service pages, articles, search intents, cannibalizations and truly defensible opportunities.
- 03
Concrete local SEO
Google Business Profile, NAP citations, categories, descriptions, photos, services, reviews and consistency between directories. If the business works on a territory, the local listing can't stay abandoned.
- 04
On-page and schema
Titles, headings, meta, internal linking, content, structured data and schema markup get fixed page by page. No plugins left to generate code at random without control.
- 05
White-hat link building
Clean link acquisition, consistent with industry and reputation. No toxic packages, recycled domains or shortcuts that look smart today and become a problem tomorrow.
- 06
Readable monthly monitoring
Rank tracking, Google Search Console, GA4 and understandable monthly reports. We look at what's changing, which queries are coming in, which pages are growing, and which interventions make sense next.
03 — How I work
5 phases- 01
Discovery call
30 free minutes to understand the real need. I listen, ask questions, take notes. No cold quotes: I need to know what you're actually building first.
- 02
Quote
Flat fee with clear scope, timeline and costs. No surprises: if something falls out of scope I tell you upfront, not when the invoice lands.
- 03
Design / Strategy
Wireframes, moodboard or audit with action plan — depends on the service. You see the direction before any code or content gets touched.
- 04
Build
Development, technical work or operational execution. Agreed check-ins along the way, none of that "let's sync end of month".
- 05
Launch & follow-up
Go-live + 30 days of assistance included. Documentation, training if needed, and an open door for the small things later.
04 — AFTER LAUNCH
SEO doesn't end when you publish
The problem with broken-up SEO is always the same: someone touches the site, someone writes copy, someone installs plugins, someone looks at Google Business occasionally, and nobody answers for results. After launch we keep everything in the same frame: performance, crawl, indexed pages, keywords, content, schema markup, links, local listing, citations and reviews. Every month we check what Google sees, what it rewards, what it ignores and what's getting worse. If shared hosting slows everything down, we flag it. If a plugin dirties the markup, we remove or replace it. If the content plan produces useless pages, we cut. SEO doesn't need theater: it needs technical responsibility, editorial judgment and continuity. Period.
05 - What you get
Deliverables
| No. | Deliverable | Format | Timing |
|---|---|---|---|
| 01 | Technical SEO audit | PDF report | week 1 |
| 02 | Crawl error map | CSV + .md | week 1 |
| 03 | Revised XML sitemap | XML | week 1-2 |
| 04 | Base schema markup | JSON-LD | week 2 |
| 05 | Local keyword research | .xlsx | week 2 |
| 06 | Content gap analysis | .xlsx + .md | week 2-3 |
| 07 | Priority pages plan | .md | week 3 |
| 08 | GSC and GA4 setup | Console config | week 3 |
| 09 | Link building shortlist | .xlsx | ongoing |
| 10 | Readable monthly report | PDF + dashboard | monthly |
07 - Related services
08 - Free audit · 15 minutes
Want to see where Google is penalizing you?
I look at indexing, queries, weak pages and Google Business. 15 minutes on Meet, no first-page promises.
No obligation - reply within 24h
09 — Frequently asked questions
6 answersThe questions I hear all the time.
Do you guarantee page one on Google?
No. Whoever promises page one is selling a comfortable phrase, not real control over Google. You can work on technical SEO, content, authority, local SEO and measurement. You can increase the probability of ranking well on sensible queries. But promising a precise position is agency theater, not serious SEO.
My site is online but doesn't get organic traffic. Where do we start?
We start from Search Console, crawl, indexing, performance, page structure and content. Often the site doesn't get found because Google crawls badly, indexes the wrong pages, finds weak content or receives inconsistent local signals. First we measure the block, then we intervene. Skipping this phase means working blind.
Do I need to publish articles every week?
Not necessarily. Publishing a lot doesn't compensate for a wrong strategy. First you need solid service pages, clear keywords, clean internal structure and content that answers real searches. Then we decide if the blog makes sense, with what topics and with what frequency. The editorial calendar shouldn't become a filler factory.
Does Google Business Profile really matter for local SEO?
Yes, especially if you work on a precise geographic area. An incomplete listing, frozen reviews, wrong categories and inconsistent NAP between directories send weak signals. Google Business isn't a window to open and forget: it has to be kept tidy, updated and consistent with site, services and territory.
What if I already have an SEO agency?
We look at what's been done, what's measurable and what's standing still. If there are monthly reports without data access, vague activities or unverifiable promises, the problem isn't personal: it's operational. Serious SEO leaves controllable traces in GSC, GA4, rankings, optimized pages and documented decisions.
How long does it take to see results?
Depends on technical state, competition, domain authority, site history and content solidity. SEO isn't a switch. Some technical problems produce fast effects after correction, other activities require continuity. The important thing is to read the right signals: queries, impressions, clicks, positions and conversions. You decide.
10 - Start here?
Ready to start?
A 30-minute call to figure out what's actually needed. No PowerPoint.