GEO & AI Visibility

AI engines do not reward shortcuts

They reward content that is readable, accessible, current and solid enough to be used as a source.

• 01

  Blocked bots

  The site wants citations, but robots.txt or meta directives prevent engines from reading content and snippets. Before strategy, remove the technical obstacles.

• 02

  Uncitable content

  Pages full of generic claims, without data, sources or direct answers. An AI engine has no reason to use that block as a source if better answers exist elsewhere.

• 03

  Random measurement

  A prompt tested once is not a metric. Without repeated runs and clear criteria, every GEO report becomes a random snapshot sold as strategy.

1. 01

   Technical GEO audit

   Analysis of robots.txt, sitemap, server-side rendering, headings, snippet directives, text visible in raw HTML and signals that may block citation.

2. 02

   Answer-first structure

   Key pages are reorganized with direct answers, self-contained sections and clear headings. Not to trick the model: to make each block genuinely extractable.

3. 03

   Verifiable citability

   Statistics, external sources, references, examples and non-generic content are added where they matter. The levers are the ones with evidence, not the ones that are easy to sell.

4. 04

   Bot access and directives

   Separation between retrieval/citation bots and training bots. We avoid blocking the agents that need to read the site, without giving up opt-outs where they make sense.

5. 05

   Measurement without self-deception

   AI visibility is volatile: one test means nothing. We define prompts, repeated runs, engines to monitor and useful metrics such as citation share and stability.

6. 06

   Anti-hype triage

   llms.txt, parallel Markdown, schema and manual chunking are treated for what they are: marginal or contextual tools, not primary citation levers.

1. 01

   Discovery call

   30 free minutes to understand the real need. I listen, ask questions, take notes. No cold quotes: I need to know what you're actually building first.

2. 02

   Quote

   Flat fee with clear scope, timeline and costs. No surprises: if something falls out of scope I tell you upfront, not when the invoice lands.

3. 03

   Design / Strategy

   Wireframes, moodboard or audit with action plan — depends on the service. You see the direction before any code or content gets touched.

4. 04

   Build

   Development, technical work or operational execution. Agreed check-ins along the way, none of that "let's sync end of month".

5. 05

   Launch & follow-up

   Go-live + 30 days of assistance included. Documentation, training if needed, and an open door for the small things later.

• 01

  SEO & Visibility

  GEO does not replace SEO: without solid technical and content foundations, AI engines have little to cite.

• 02

  Analytics & Tag Manager

  AI visibility should be read alongside conversions, referrals and real queries, not as an isolated metric.

• 03

  Performance & Core Web Vitals

  Rendering, clean HTML and speed remain prerequisites even when the reader is a crawler.

• The questions I hear all the time.

• How do I appear in ChatGPT with my website?+

  To appear in ChatGPT, publishing a page and hoping is not enough. The site must be accessible to retrieval bots, the content must be present in server-side HTML, answers must be direct, and the page needs sources, data and authority signals. GEO works on these elements. It does not guarantee citation, but it removes obstacles that make the site invisible or weak as a source.

  How do I appear in AI search results?+

  AI search results do not work like a list of blue links. ChatGPT, Perplexity, Gemini and Claude retrieve content blocks, not just whole pages. To appear in AI search results you need clear pages, answers in the first paragraphs, citations to external sources, current data, readable HTML and no directives blocking snippets or retrieval.

  How do I get cited by ChatGPT, Perplexity or Gemini?+

  Make the content citable. That means answering a question directly, using verifiable data and references, keeping important pages fresh and building brand signals outside the site. Keyword stuffing makes the result worse: you do not need to repeat "appear in ChatGPT" a hundred times, you need to give the engine a useful block to use as a source.

  Do you guarantee ChatGPT will cite my site?+

  No. Anyone promising guaranteed citation is selling control they do not have. We can make the site more readable, accessible to retrieval bots, structured and citable. We can measure visibility with repeated runs. But nobody controls which source ChatGPT, Perplexity, Gemini or Claude will choose in every answer.

  Does GEO replace SEO?+

  No. GEO extends SEO; it does not replace it. Google itself says AEO and GEO are still SEO. The foundations remain: technical quality, content, authority, performance, data and consistency. What changes is the level of competition: often the winning unit is not the whole page, but the clearest and most citable content block.

  Do I need llms.txt?+

  Not as a priority. llms.txt may make sense as optional infrastructure for agents and development tools, but it is not a proven citation factor in AI engines. Lighthouse treats it as experimental readiness, not as a ranking factor. First fix content, bot access, SSR, citability and measurement.

  Where do we start?+

  With the GEO Audit. We check what the site exposes in raw HTML, which bots are blocked, whether directives cut snippets and whether pages have enough structure and sources. Then we decide which pages are worth rewriting or consolidating.

  How often should visibility be measured?+

  It depends on the sector and on the engines that matter to you, but one test is never enough. AI visibility is a distribution: the same prompt can produce different sources. You need prompt sets, repeated runs and comparison over time, otherwise you confuse a one-off with a trend.

  Does the service include content work?+

  Yes, if the audit shows content is the bottleneck. GEO is not only technical: an accessible but generic site remains hard to cite. We work on answers, sources, data, structure, freshness and the pages that actually matter to the business.