SEO for engineers.

If you're an engineer, sound familiar?

• 01

  Lost local searches

  When someone searches for a divorce lawyer, accountant, or architect in your area, they find directories, portals, and firms with a stronger online presence. Not because they are better. Often they just have clearer pages, consistent data, and better local signals.

• 02

  Filler content

  The blog covers generic topics, copied topics, or posts written just to look active. Clients are looking for precise answers: uncontested divorce, inheritance, building permits, property sale. Google can tell the difference. Period.

• 03

  Missing technical markup

  Without LegalService, AccountingService, or coherent structured data, your firm's site communicates poorly to Google who you are, where you work, and what services you offer. Then the market gets blamed. End of story.

1. 01

   Serious technical audit

   I check Core Web Vitals, crawlability, indexing, duplicate pages, redirects, sitemap, and structure. First we understand what is blocking the site, then we act.

2. 02

   Keywords for real engagements

   I map searches tied to concrete services: divorce, tax filings, building permits, notarial deeds, property transactions. No inflated keyword lists for show.

3. 03

   Clean local SEO

   Google Business, citations, NAP, categories, photos, reviews, and data consistency. For a professional firm, location matters as much as perceived expertise.

4. 04

   Clean on-page work

   Titles, meta, H1s, sections, internal links, and schema markup are organized around real searches, not around whatever plugin looked good yesterday.

5. 05

   Readable monthly monitoring

   Rank tracking, Search Console, and GA4 read together. I tell you what is rising, what is falling, what needs fixing, and which pages are bringing concrete requests.

• The questions I hear all the time.

• Does SEO make sense if my firm already works through referrals?+

  Yes, because referrals often pass through Google now. Someone gets your name, then checks your site, reviews, local profile, and related results. If they find little, old data, or weak content, the contact cools before they write to you.

  Do we have to publish articles every week?+

  No. For a professional firm, targeted content matters more than filling the blog. One strong page about uncontested divorce, inheritance, or building permits in your area is better than ten generic articles with no clear intent.

  Is Google Business really that important for a firm?+

  Yes. For local searches like accountant near me or architect in Milan, Google Business matters a lot. Category, description, services, reviews, photos, and address consistency help Google understand whether your firm is relevant and active.

  How long does it take to see concrete signals?+

  It depends on the site's condition, local competition, and domain history. Usually we fix technical blocks and main pages first, then measure the effect on impressions, rankings, and requests. Serious SEO is not a switch.

  Can you work on a site someone else already built?+

  Yes, if the site can be accessed and edited. First I check structure, CMS, performance, tracking, and existing content. If it is full of random plugins or pointless constraints, I tell you right away. You decide.